It has a nice light floral scent that isn't too strong or obtrusive and I really like the way it makes my hair feel. It cleans my hair without drying it out (which is a problem I have with some volumizing shampoos) but also doesn't weigh my hair down at all. This is definitely going on my short list for one of my favorite shampoos!
For what it's worth, I have long Asian hair with some layers. I have an oily scalp but my ends can get pretty dry. I generally use cheap shampoos and leave my splurging for conditioners and treatments (since I feel like shampoos generally just get washed down the drain anyway, and I haven't really had AMAZING results from any expensive shampoos.)
If you are on the market for a new volumizing shampoo, I would HIGHLY recommend this.